La valeur du produit, 2013
  • © Mohamed Bourouissa - Fondation Louis Vuitton / Marc Domage

Mimicking a training session, "La Valeur du Produit" (2013) is a nine-minute ironic interpretation of a business lesson: how to create demand and customer loyalty, assess risk and maximise returns.

A man wearing a typical salesman's suit, his face in the shadows, sets out the secrets to success with the aid of his Powerpoint presentation. The viewer soon realises that, in contrast to appearances, the man is presenting a business model for selling drugs.