Data Protection


Protection of personal data

When you visit the Fondation Louis Vuitton site (the "Site"), 8 Avenue du Mahatma Gandhi, 75116, you may be required to voluntarily provide your personal data (surname, first name and e-mail, possibly your bank details). This data is collected and processed by Fondation Louis Vuitton in order to process your requests (your sign-up as a member, purchasing of tickets of events hosted by Fondation Louis Vuitton or sending of Fondation Louis Vuitton news). You agree to provide, maintain and regularly update the personal data you provide and ensure that this data is accurate, full and up-to-date. When your personal data is collected using forms, you will be informed whether the information is compulsory or optional. Your personal data is also processed using cookies in accordance with article 2, below, in order to improve your browsing on the Site, improve its ergonomics and also allow you to share information on Fondation Louis Vuitton.
For further information on the terms of collection and processing of personal data in connection with the online store, please refer to the personal data clause in the Standard Terms of Sale.



Last update (01/04/209) 



The Fondation Louis Vuitton and third parties use cookies and other identification technologies on its website, mobile apps and in its email communications, notably to: assess content popularity and allow third parties to target advertising campaigns, analyse site traffic and trends, remember website visitors preferences and, in general terms, understand online behavior and interests of visitors using our services. 

A cookie is a small text file that is downloaded onto ‘terminal equipment’ (e.g. a computer or smartphone) when the user accesses a website. It allows the website to recognise that user’s device and store some information about the user’s preferences or past actions 


Cookies are small text files stored in your browser or downloaded onto your terminal equipment (eg a computer, smartphone…) when you access a website, download and use an application, visit online media. It allows the website or application to recognise your device and store some information about your preferences or past actions. To get more information on this technology, you can consult the explanations given by the UK data protection authority here (EN version) and by the CNIL here (FR version). 

The retention period of cookies downloaded onto your terminal equipment by the Fondation Louis Vuitton is of maximum 13 months.  


Your choices

You have the option to accept or refuse cookies, except for cookies considered to be strictly necessary to deliver our services which will be systematically stored onto your equipment. For cookies subject to prior consent, you can express your choices at any time using our cookies preferences management tools, located in the section « More information » of our cookie’s information banner. The latter is displayed when you access our website/application for the first time or by clicking on the link below.

Cookies play an important role in the functioning of our services. As a consequence, if you choose to refuse or delete cookies, this may affect the availability and good functioning of our services.  


Access from a computer

You can also choose to set the do not track function of your browser on to make sure that cookies are deleted or rejected by default. To do so, you can refer to your browser’s settings instructions, generally available in the « Help » or “Preferences” menu. 


For more information regarding the settings of browsers such as Chrome, Firefox and Internet Explorer, please consult the links below: 



Useful information on cookies 

  • The European Interactive Digital Advertising Alliance website Your Online Choices allows you to install opt-out cookies across different advertising networks.

  • Google has developed a browser add-on to allow users to opt-out of Google Analytics across all websites which use it. This is also available in the Chrome web store.

  • Some browsers include a feature known as ‘Do Not Track’ or DNT. This allows you to indicate a preference that websites should not track you. However, whilst DNT is available in many browsers, websites are not required to recognise its request, so it may not always work. You can get help on how to use DNT in Microsoft Edge, Internet Explorer, Firefox, Chrome, Safari and Opera

  • Internet Explorer has a feature called Tracking Protection Lists which allows you to import a list of websites you want to block.

  • For more information on how private browsing works as well as its limitations, visit the support pages for your browser: Microsoft Edge, Internet Explorer, Firefox, Chrome, Safari (mobile and desktop) and Opera.


Access from a smartphone

For smartphone users, some settings of the operating system of your device allow you to authorise or refuse cookies and the sharing of your advertising ID with the Fondation Louis Vuitton or our ad network providers. For more information on how to define the settings of your device’s operating system, please consult

To help you control or block some ads in your mobile applications, you can download and use the DAA’s mobile app


Cookies types and functions  

The table below describes the various categories of cookies used by the Fondation Louis Vuitton on its website and the reason why we use them (function). We try to update this cookie policy regularly, but it might, at times, not be comprehensive. You can find the date of last update at the top of this document. 



Cookies types










Who’s storing them and who’s using them ? 





session cookies providing security that is essential to protect our website and to comply with data protection security requirements








These cookies help us protect integrity of data exchanged throughout the website.    





Fondation Louis Vuitton and its service providers responsible for data storage, new features development and operational management  of the website, ticketing, editing of the media and press section. 



Link By Net, for data storage



  • Valtech developing the design of the website and of its functionalities; 

  • Digitick, our ticketing service provider 

  • ePressPack, which manages the media and press section of the website 





Cookies used to measure the audience and use of the site






Notably Google Analytics and Firebase








In order to adapt our website and applications to our visitors expectations, we measure the number of visits, the number of page seen, the activity of the visitors on the website and the frequencyEn vue d’adapter le site et nos applications aux demandes de nos visiteurs, nous mesurons le nombre de visites, le nombre de pages vues ainsi que l'activité des visiteurs sur le site et leur fréquence de retour.








Fondation Louis Vuitton and its service providers responsible for ticketing, editing of the media and press section and emailings. 



  • Digitick, our ticketing service provider ePressPack, which manages the media and press section of the website 

  • The RMN, our e-library service provider





First party cookies, necessary to the functioning of the website: functionality cookies








These cookies allow the optimal functioning of the website. You can oppose to them being set on your terminal equipment and use the parameters of your search engine. However, your user experience is likely to be affected.  








Fondation Louis Vuitton and its service providers responsible for ticketing, editing of the media and press section and emailings. 



  • Digitick, our ticketing service provider ePressPack, which manages the media and press section of the website 



The RMN, our online bookstore service provider













Our partners notably use cookies and pixels to display adverts, monitor the performance and efficiency of ad campaigns. For instance, our partners may use data processed via these cookies to display adverts likely to interest you on other websites. In the same manner, our partners can use a cookie, an allocation body or any other similar technology to determine whether we have displayed an advert, how it worked or give us information on the manner in which you interacted with it. For more information regarding targeting advertisement, to refuse that the data processed by your search engine be used for behaviour advertising, please consul tour website on : 







To get a comprehensive list of advertising cookies set up when you navigate our website, please, click on the link below. 



Partners cookies 

Cookies set when you navigate webpages dedicated to the online ticketing service, our media and press center or the online bookshop remain with their exclusive competence. 

In particular, you will find below the list of cookies set by Digitick on the pages relating to its ticketing service:  



Cookie name















Retention period










Enables session persistence thanks to load balancing





Necessary to the functioning of the website















Safeguards user ID and its shopping cart 





Necessary to the functioning of the website








  • ePressPack, which manages the media and press section of the website, please consult their cookie policy here ici.  

  • The RMN, our online bookstore, please consult their cookie policy here.  


Contact us

Should you have any question regarding our use of cookies and this cookie policy, you can contact our data protection officer using the following email address :

Rights of access and correction

All visitors to the Site have the right to access, correct, object to and delete personal information on them that they may exercise at any time by contacting us at the following address: Protection des données personnelles, Fondation Louis Vuitton, 8 Avenue Mahatma Gandhi, 75116 Paris - contact@fondationlouis vuitton - Tel: +33 (0)


Protection of minors

Only adults are required to provide personal data on the Site. Minors are formally prohibited from providing their personal data or that of their friends, as well as from signing up for online services without permission from the person with parental authority over them. Fondation Louis Vuitton shall delete this data if it is aware of this fact. Persons with parental authority may also obtain access to the data of minors or delete their data in accordance with article 3, above.


This confidentiality policy is liable to be regularly updated based on regulatory modifications or changes to the Site.

Please therefore refer to it regularly when you visit the Site.