Lucky Vibes is a game you can play on your smartphone that combines music and dexterity. It is a radical new initiative from a cultural institution.
Fly over Frank Gehry’s building in your Tubaloon to catch as many notes as possible. But don’t lose your tune - and watch out for obstacles!
Lucky Vibes has four levels that depict the Fondation Louis Vuitton in different situations: in summer, in a storm, at night and during a concert. When transitioning between levels, players learn interesting facts about the building and its history.
Special “competition days” will be held several times a year, when the best players can win prizes and exclusive invitations to the Fondation.
With its new Lucky Vibes app, the Fondation is appealing to a digitally savvy public, particularly teenagers and young adults.