La valeur du produit

  • 2013
  • Mohamed Bourouissa
  • Video, color, sound
  • 9 min. 58 s. in loop
A man wearing a typical salesman's suit, his face in the shadows, sets out the secrets to success with the aid of his Powerpoint presentation. The viewer soon realises that, in contrast to appearances, the man is presenting a business model for selling drugs.

© Mohamed Bourouissa. Photo © Fondation Louis Vuitton / Marc Domage


Mohamed Bourouissa

Recognised in 2007-2008 for his series of photos of the suburbs, Mohamed Bourouissa deconstructs the media’s conventions of representation.

Scenes of riots re-enacted by their protagonists, images filmed using a mobile phone smuggled to a prison inmate, or with hidden cameras given to cigarette sellers in Barbès, Paris: the artist uses every type of image, giving the initiative to those who are usually deprived of it. He is less interested in documenting reality than in highlighting new stories.

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