The Blue Cowboys, 1999

by

Richard Prince

© Richard Prince / Philippe Parreno - Fondation Louis Vuitton / Marc Domage

"The Blue Cowboys" (1999) is a series of four “re-photographed” magazine adverts for Marlboro cigarettes.

Depicted alone or in a group, the cowboy is seen at a distance, merging with the immense landscape of the American West, accentuated by the very wide shot and horizontal format of the photo. A symbol of freedom and individualism, the cowboy is also the model for the solitary, virile hero. Richard Prince explains: “By making a sort of ‘double’ (or ghost) it becomes possible to represent the imagination of the imaginery of the photograph or original image."

Share this Page

In the Same Hang

Untitled (Cowboy) ,1994

Self-Portrait, 1978